Sam Cox, better known as Mr Doodle, has rapidly become a global art sensation, captivating audiences with his unique, freehand graffiti style that intertwines swirls and squiggles. His art, reminiscent of Keith Haring and Martin Handford’s styles, has earned him a significant following, including nearly three million Instagram followers. Cox’s mission, simply put, is “to doodle the world.”
One of Cox’s remarkable projects is the Doodle House in Kent, England, where he meticulously covered every inch, from ceilings to stove, with hand-drawn designs over two years. His art, characterized by its universal appeal and ability to bring joy, is now taking over Hong Kong with an exhibition at K11 Musea in Tsim Sha Tsui and a unique performance at the Hong Kong MTR subway station in Central.
The “Mr Doodle in Space” exhibition at Pearl Lam Galleries in Pedder Building is a journey into the whimsical world of Mr and Mrs Doodle. It showcases Cox’s vision of bringing happiness and invoking childhood joy through his art. This theme is evident in his viral video of doodling inside a London shop in 2017, which significantly boosted his fame.
Cox’s work has not only won hearts on social media but also in the art market. His canvas ‘Spring’ (2019) fetched US$895,000 at a Tokyo auction, setting a record. Moreover, his collaboration with luxury brand Fendi and the “Disney Art Collection by Mr Doodle” in Macau demonstrates his widespread appeal.
Pearl Lam, who represents Mr Doodle globally, sees a connection between his doodling and Chinese ink brush painting, citing the similarity in their uncorrectable nature. Lam views representing Cox as an opportunity to bridge traditional art philosophies with modern technology’s impact on the art world.
Social media has been pivotal in spreading Mr Doodle’s art globally, connecting him with fans and artists worldwide, such as Hong Kong illustrator Jasontommy. South Korean art collector Ji Hyuk-im admires Cox’s work for its positivity and vibrant colors, reflecting the appeal of such art in Asia.
Despite questions about the longevity of his popularity, Pearl Lam is confident in Cox’s determination and ability to adapt and evolve. She believes in his potential to become one of the great masters, underscoring his passion for art since childhood. Cox’s journey is a testament to the power of art in connecting people across cultures and generations, bringing joy and a sense of wonder through his doodles.
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