Emily Cheong, the visionary behind the couture label Homolog, has made a striking impact during Paris Fashion Week, capturing the attention of fashion enthusiasts and celebrities like French actress Isabelle Huppert. Cheong’s journey to fashion design was unconventional, stemming from a diverse educational background with a master’s in business administration and a doctorate in psychology. Her passion for fashion, however, has been a lifelong affair, with inspirations rooted deeply in haute couture and iconic films like “The Devil Wears Prada”.
Homolog represents more than just a fashion label; it’s a philosophy of blending diverse global cultures, promoting self-acceptance, and respecting civilizations through the medium of clothing. Cheong explains, “Homolog is about bringing together different people from all over the world. It’s a celebration of diversity and spirituality, conveyed through exceptional garments.” This philosophy reflects not just in the brand’s ethos but also in the women who wear Homolog – they are casual, natural, delicate, elegant, original, feminine, and unique.
The brand’s collections are distinguished by their long floral, embroidered silk dresses which have become a Homolog signature since the 2019 Faith collection. These classic cuts are inspired by traditional pieces, with each garment telling its own unique story. For example, the trees embroidered on one of the dresses are a nod to a client’s chateau, connecting the garment to personal histories and landscapes.
The sourcing of materials is a global endeavor, with some silk and handmade flowers imported from China. Cheong’s passion for collecting and preserving ancient artworks is evident in her designs. “Time passes, but the artwork lives on,” she reflects, emphasizing the timelessness and longevity of her pieces.
Homolog’s expansion plans are ambitious, with sights set on further establishing their presence in Asian markets such as Seoul, Hong Kong, and Tokyo. The brand already boasts a boutique on the prestigious rue du Faubourg Saint-Honoré in Paris, sharing the street with luxury giants like Hermès.
For Cheong, quality is paramount. The couture pieces transcend ready-to-wear standards, offering clients an exclusive and personalized experience. “We create a friend-like relationship with our customers, offering services that extend beyond just clothing,” she says, highlighting the brand’s commitment to exceptional customer service.
Cheong’s family background, rich in intellectual and spiritual growth, has profoundly influenced her approach to fashion. With a family lineage that includes scientists, philosophers, and writers, she was encouraged to live life fully and help others find their life’s mission – a philosophy that has seamlessly translated into the ethos of Homolog.
The honor of dressing accomplished personalities like Isabelle Huppert is a testament to the brand’s appeal. Cheong’s vision for Homolog is clear: to inspire and empower through fashion that celebrates beauty, culture, and spirituality.