United Airlines is preparing for a significant international expansion in 2025, introducing new routes to far-flung and unique destinations, ranging from Senegal to Mongolia and Greenland to Palau. This move is aimed at travelers who have already explored popular spots like Paris, Rome, and Tokyo and are now seeking more adventurous experiences.
Starting in May 2025, United will launch several new routes from its Newark, New Jersey hub. On May 21, the airline will introduce three weekly flights to Palermo, Sicily, while non-stop flights to Faro, located in Portugal’s Algarve region, will commence on May 16 with four flights per week. Additionally, on June 7, United will begin offering three weekly flights to Madeira Island in Portugal, and on May 31, non-stop service to Bilbao in northern Spain will kick off. These destinations will complement United’s already strong presence in Italy, Spain, and Portugal.
One of the most exciting new routes is United’s first-ever flight to Greenland. The Newark to Nuuk service will start on June 14, opening up a unique destination for adventurous travelers. According to Patrick Quayle, United’s Senior Vice President of Global Network Planning and Alliances, these new routes cater to “savvy travelers” who have already explored traditional European capitals and are now looking for something fresh and different.
United’s expansion strategy sets it apart from other airlines, which tend to stick to more conventional routes. Quayle explained that United aims to anticipate emerging travel trends and offer unique destinations, helping the airline stand out in a competitive market. In line with this strategy, United is also planning daily non-stop service to Dakar, Senegal, from Washington Dulles International Airport starting on May 23. The airline will also launch a new route from Tokyo’s Narita Airport to Ulaanbaatar, Mongolia, on May 1, further expanding its presence in Asia. Additionally, United will introduce year-round non-stop flights from Tokyo to Koror, Palau.
While some experimental routes, such as a discontinued service to Bergen, Norway, have not succeeded, United believes that its diverse network of unique destinations will attract travelers and boost sign-ups for its rewards credit cards. Quayle emphasized that offering “unique content” will help differentiate United from its competitors and encourage customer loyalty.
United also hinted at upcoming expansions from the West Coast, with more details expected in the near future.
READ MORE: