Augustinus Bader and Charles Rosier, the co-founders of the renowned skincare brand Augustinus Bader, have revealed the distinctive features of their retinol serum during a recent visit to Hong Kong. According to the creators, the retinol serum, combined with the brand’s patented TFC8 technology, provides a skincare solution that is both effective and gentle on the skin.
Bader explains that their retinol serum contains only a 0.6% concentration of retinol, much lower than what’s typically found in conventional products. “A high concentration has a lot of side effects and can dry out the skin,” he said, underscoring the benefit of their uniquely formulated serum.
The brand’s distinctiveness does not rest solely on their lower dosage of retinol. Rosier adds, “We’re not just an ingredient-packaged brand like all the others.” According to him, the integration of the brand’s proprietary TFC8 technology, which has been clinically proven to enhance natural cellular communication, makes the product highly effective.
Rosier further explains, “What we discovered with vitamin A [retinol] is that to achieve full potency, you don’t need a high dose.” This makes the serum safe for use, reducing the risk of skin reactions. “It’s the good side of retinol without the drawbacks,” he adds.
Discussing the popular trend of ingestible retinol, Bader urges caution, warning of potential toxicity and advising against eating retinol directly. Instead, he recommends maintaining a balanced diet rich in natural sources of vitamin A like carrots. The founders also elaborate on their own food supplements, aimed at supporting wellness and cellular health, and discuss the challenges in ensuring the body can effectively absorb and use the supplements’ ingredients.
Looking towards the future, Rosier discusses plans for expansion in the Asia-Pacific region. Despite the initial hurdles – including a hard-to-pronounce brand name and a small product range – the company has flourished, primarily due to word-of-mouth endorsements from satisfied customers.
“The funny phrase I use sometimes is that we’re a bit like drug dealers. You give the first fix and then … the name of the game for us is to bring more people to the brand because we know that once they try it, we keep them,” says Rosier, highlighting the brand’s high repurchase rate, especially in the United States. This confidence stems from the brand’s commitment to delivering high-quality, effective products that keep customers coming back.
READ MORE: