A new exhibition at London’s Design Museum, titled “Splash! A Century of Swimming and Style,” delves into the rich history of swimming over the past 100 years, highlighting how the sport, leisure activity, and fashion have evolved. The exhibition presents over 200 items, showcasing everything from Olympic gold medals to the iconic red bathing suit worn by Pamela Anderson in Baywatch.
The exhibition is divided into sections that take visitors on a journey through swimming’s evolution, starting in the pool, moving through lidos, and culminating in outdoor swimming in nature. Each section focuses on different aspects of swimming culture, such as swimwear fashion, materials used in design, and the architecture that has facilitated access to swimming spaces.
Among the standout pieces is a colorful selection of swimwear from various decades. The 1950s bikini, 1980s Speedo briefs, and the iconic red swimsuit worn by Pamela Anderson as lifeguard CJ Parker in Baywatch all feature prominently. The display also includes a wide range of designs, from a 1920s rental swimsuit to more contemporary adaptive styles, showing how swimwear has transformed over the years to cater to different needs and trends.
The exhibition also pays tribute to athletes who have left a significant mark on the sport. Highlights include the first Olympic solo swimming gold medal ever won by a British woman and Team GB diver Tom Daley’s trunks, offering a glimpse into the personal memorabilia of those who have shaped the history of swimming on the world stage.
Amber Butchart, the guest curator of the exhibition, notes that the display aims to explore not just the evolution of swimwear, but also the cultural significance of swimming in various contexts. By featuring items that span from early 20th-century swimming attire to modern designs, the exhibition offers a comprehensive look at how swimming has reflected changes in design, technology, and society.
Overall, “Splash! A Century of Swimming and Style” provides an immersive experience for visitors to engage with the history of swimming through the lens of design and culture, making it a must-see for those interested in fashion, sports, and the transformative power of water.
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