In 2023, China’s cultural and tourism sectors experienced a remarkable resurgence, with several cities emerging as trendsetting hotspots. From Zibo’s culinary delights to Tianjin’s spirited seniors, Weihai’s coastal charm, and Harbin’s ice wonderland, these destinations highlight China’s diverse tourism offerings.
Zibo: A Culinary Revolution
Zibo, previously a modest city, soared in popularity with its unique barbecue culture. Featuring small stoves at each table, Zibo barbecue offers an immersive dining experience. This innovation not only delighted food enthusiasts but also stimulated local economic growth. In response, Zibo’s government developed initiatives like a customized barbecue map, transforming the city into a gastronomic hotspot. Zhu Danpeng, a food industry analyst, noted that social media played a crucial role in promoting such domestic destinations.
Tianjin: The City of Spirited Seniors and Auntie Hairstyles
Tianjin gained fame with its diving grandpas performing daring water acrobatics. Though they ceased diving for safety reasons, Tianjin’s aunties swimming in freezing waters became a new sensation, attracting large crowds. Additionally, the “Tianjin Auntie Hairstyles” trend, featuring retro-chic hairdos, drew visitors keen on experiencing the city’s unique style.
Weihai: A Seasonal Paradise
Weihai, a coastal city offering both sea and snow, has become a favorite for both summer and winter tourism. Its scenic beauty, wintering swans, and hot springs, along with thematic experiences like ice activities and local fairs, make Weihai a versatile travel destination.
Harbin: The Ice and Snow City
Harbin, known as China’s “Ice and Snow City,” witnessed a surge in popularity, especially during its coldest days. The Harbin Ice and Snow World, a massive ice sculpture exhibition, attracted thousands of visitors, including those from warmer southern regions. Harbin’s commitment to creating enchanting winter experiences solidified its status as a must-visit winter destination.
Boosting Domestic Consumption
The revival of cultural and tourism consumption has become a prominent trend, significantly contributing to domestic consumption growth. In the first three quarters, domestic tourist visits and expenditure saw substantial increases, indicating a strong recovery in offline services. This resurgence in travel and cultural activities highlights the dynamic nature of China’s tourism sector and its role in driving economic prosperity.
These trendsetting cities exemplify China’s ability to adapt and innovate within its cultural and tourism industries, offering unique experiences that cater to diverse interests and preferences. As China continues to showcase its rich cultural heritage and natural beauty, the tourism sector is poised for sustained growth and development.
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