Stord, a logistics startup based in Atlanta, has announced the acquisition of Ware2Go, a subsidiary of UPS, as part of its strategy to expand in the competitive e-commerce fulfillment space. While financial terms of the transaction have not been disclosed, the acquisition represents a significant step in Stord’s effort to provide scalable logistics infrastructure for independent merchants seeking to compete with major players like Amazon.
Ware2Go, known for making fast delivery more accessible to merchants, complements Stord’s mission to democratize fulfillment and checkout services. Stord CEO and founder Sean Henry emphasized the need for physical scale in logistics, pointing out that competing with Amazon Prime’s speed requires a widespread distribution network and deep inventory presence near consumers. By acquiring Ware2Go, Stord adds 2.5 million square feet to its network, significantly enhancing its operational capacity.
The acquisition boosts Stord’s network, which now includes 13 owned facilities across the U.S., Canada, the U.K., and the Netherlands, as well as more than 70 partner sites globally. This expansion helps Stord offer rapid and flexible delivery options, positioning it as a viable logistics partner for e-commerce brands facing increasing expectations for fast shipping.
Founded in 2015, Stord has been actively acquiring logistics and fulfillment businesses to build out its end-to-end platform. In 2024 alone, the company acquired Pitney Bowes’ e-commerce fulfillment division and ProPack, a freight and logistics platform. These moves reflect Stord’s ambition to deliver a comprehensive solution that covers the full e-commerce cycle—from order placement to final delivery.
Henry, a former Thiel Fellow, started Stord at age 18 after leaving the Georgia Institute of Technology. His experience in the fellowship taught him the value of building a strong, defensible competitive advantage. That philosophy continues to shape Stord’s growth, particularly its approach to tightly integrating proprietary technology with its logistics operations. This seamless blend allows Stord to offer a differentiated experience that is difficult for competitors to replicate.
Despite ongoing uncertainty in the logistics industry, including disruptions from tariffs and geopolitical shifts, Henry believes such volatility often works in Stord’s favor. As brands struggle to manage disruptions independently, they increasingly turn to platforms like Stord that offer scalable and resilient logistics solutions.
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