Starbucks is embarking on a major effort to redesign its U.S. cafes with more inclusive and welcoming spaces as part of a larger push to bring customers back. The company plans to give makeovers to roughly 1,000 locations by the end of 2026, prioritizing updates over major new store development in the near term.
The updates are tailored to each store’s location, but customers can expect more seating, darker wood accents, softer lighting, and touches that create a warmer, cozier atmosphere. The redesigns also focus on accessibility, including lighting that is easier on customers with sensitivities and seating arrangements that better accommodate wheelchair users. Starbucks says the goal is to revive its reputation as a “third place” — a spot where customers can relax between home and work.
Each makeover will cost about $150,000, and stores will remain open during the process. The initiative began in New York before expanding to Southern California, with more cities to follow. Dawn Clark, senior vice president of coffeehouse design and concepts, explained that the company is aiming to blend Starbucks’ global heritage with local flavor, creating environments that feel human-centered and immersive. The strategy is also expected to drive business by encouraging people to stay longer and return more often.
The push reflects a shift in direction under CEO Brian Niccol, who has emphasized rebuilding community connections and reversing previous decisions that reduced seating and removed outlets to limit how long customers stayed. Niccol has already promised to add back 30,000 seats across cafes, acknowledging that customers want to linger and use the space for work or socializing.
The recent renovation of a store near Manhattan’s Union Square offers a glimpse into Starbucks’ new design approach. Once sparse, the cafe now features additional seating, including a wraparound booth with leather accents, movable tables at accessible heights, and high-top tables near the barista bar. Electrical outlets have returned, enabling customers to charge devices, while area rugs and live plants bring warmth and reduce noise. Softer lighting creates a cozier feel and better showcases art, including a mural inside the shop.
The updates extend behind the counter as well. Baristas benefit from improved insulation that cuts down ambient noise, making it easier to focus on drink preparation. Decorative shelving with coffee bags and burlap sacks also connects the cafe back to Starbucks’ coffee heritage while adding visual appeal.
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