In a response to the unprecedented events of January 6, 2021, Vitus “V” Spehar took an unconventional approach. Instead of following the traditional journalistic path, they crawled under a desk and started recording a video for TikTok. This decision would mark the beginning of the “Under the Desk News” TikTok account, which now boasts nearly 3 million followers.
Like many others who watched the storming of the U.S. Capitol unfold on television, Spehar felt compelled to share their thoughts. However, they wanted to avoid presenting themselves as experts. Setting up a safe space for conversation became a priority. From their home in Rochester, New York, Spehar began filming TikTok videos, offering a gentler take on the news of the day. The focus of the show revolves around subjects that inspire action, steering clear of true crime. Each video is concluded on a lighter note, leaving viewers with a sense of hope.
With the rise of short-form video apps during the pandemic, individuals like Spehar have gravitated toward platforms like TikTok to discuss, document, and share the world around them. They are not aspiring to be traditional journalists; instead, they identify themselves as creators or influencers. What unites these news creators is their genuine desire to present their perspectives on the world in an authentic manner. This approach has resonated with millions of young followers, the coveted next generation of media consumers. These individuals are less inclined to engage with cable news or read traditional newspapers.
The allure of these news creators lies in their ability to provide a relatable and accessible approach to sharing information. They cater to the preferences and habits of the younger generation, who often seek content that aligns with their values and offers a fresh perspective. The authenticity and personalized nature of these news creators’ content has captivated the attention of millions, creating a new paradigm for news consumption.
As the media landscape continues to evolve, the emergence of news creators on platforms like TikTok represents a significant shift in how information is disseminated and consumed. Their ability to engage and connect with audiences, particularly among the younger demographic, showcases the power of alternative media formats. These news creators have tapped into a vast audience hungry for content that speaks to their experiences and offers a nuanced understanding of the world. With their distinctive voices and nontraditional approach, they are shaping the future of news consumption for a generation that craves authenticity and relatability.
READ MORE: