Meta is pushing forward with its ambitious augmented reality (AR) and virtual reality (VR) plans, unveiling its new AR glasses, Orion, at the recent Connect event. The prototype, which has been in development for nearly a decade, showcases Meta’s next big step in immersive technology. These advanced AR glasses feature a black, thick-framed design and come equipped with a wireless puck for holographic images and a wristband that reads neural signals to control the device. This marks a major milestone for Meta as it seeks to lead the way in AR innovation.
The reveal of Orion, presented by CEO Mark Zuckerberg, ignited significant excitement among employees and industry watchers alike. Zuckerberg described the glasses as a “time machine,” offering a glimpse into a future where AR technology seamlessly integrates with everyday life. Early reviews from product testers praised the glasses for their functionality and potential, with testers impressed by features like the seamless integration of virtual images into real-world environments.
Meta’s Orion glasses are part of the company’s broader strategy to revolutionize how people interact with digital content through AR and VR. While consumer availability may still be a couple of years away, Meta is actively engaging with developers to create applications for the new platform. This focus on developer collaboration will coincide with the launch of the fourth generation of Meta’s Llama AI models, which are expected to enhance AR app functionality by improving real-world object recognition and voice command accuracy.
Orion’s development comes as Meta continues to refine its product lineup in the AR/VR space. Following the success of its second-generation Ray-Ban Meta smart glasses, which exceeded sales expectations, Meta plans to release an upgraded third generation of the Ray-Ban glasses with enhanced features, including a display in one of the lenses. Meta and its partner, EssilorLuxottica, are also extending their collaboration to ensure the new device is available in time for the 2024 holiday season.
In the meantime, Meta is ramping up marketing efforts with plans to open a pop-up shop in Los Angeles to showcase its smart glasses. This move is part of the company’s ongoing strategy to get its products in front of more consumers and continue driving excitement for its evolving AR and VR offerings.
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