The NFL is exploring the possibility of expanding beyond the United States, with Commissioner Roger Goodell expressing strong interest in international markets. He highlighted that the league already has a solid presence in the U.S. but sees untapped opportunities abroad. Recent seasons have shown steady growth in international play, with games being held in Brazil, Ireland, England, Germany, and Spain. London, in particular, has consistently drawn enthusiastic crowds, fueling speculation about the potential for a permanent team in the city.
Goodell acknowledged that creating a London-based franchise is feasible, though competitive balance and logistics remain key considerations. The league is testing new approaches to scheduling, training, and travel through its international series. This year, the Minnesota Vikings will become the first team to play back-to-back international games, facing the Pittsburgh Steelers in Dublin before meeting the Cleveland Browns in London. According to Goodell, these experiments are crucial for determining whether a permanent overseas team can be managed effectively.
Sports media executive Mark Shapiro also emphasized that international expansion represents a long-term growth opportunity for major sports leagues. He noted that while global play may not yet be fully profitable, the potential is undeniable if done correctly in Europe, Asia, and beyond. A recent Week 1 game in Brazil demonstrated this promise, attracting more than 16 million U.S. viewers and 1.1 million international fans on YouTube, underscoring the appetite for American football worldwide.
Time zone challenges remain a concern, but Shapiro pointed out that scheduling issues exist even within the U.S. and are an unavoidable aspect of global sports. The focus, he argued, should be on adapting and finding solutions rather than expecting a perfect fit.
Goodell praised the NFL’s growing partnership with YouTube, which has helped reach younger audiences. The platform’s acquisition of Sunday Ticket has been a success, introducing features such as multiview and creator-driven engagement that align with modern viewing habits. Current subscriber estimates place Sunday Ticket between 2 and 5 million, already surpassing previous platforms. Goodell also dismissed the notion that younger fans no longer watch full games, suggesting that while they may multitask with multiple screens, they are still actively engaged.
With strong fan interest, new media partnerships, and growing international momentum, the NFL appears poised to continue its push toward becoming a truly global sport.
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