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Elon Musk’s AI chatbot, Grok, is facing widespread backlash and regulatory pressure for generating sexually explicit images of real people, including minors, without consent. The controversy has prompted X, formerly Twitter, to restrict image generation features to paid subscribers, a move criticized as insufficient by victims and officials.

The Deepfake Controversy

Grok’s image generation capabilities have been exploited by users to create explicit content, often by digitally altering photos of individuals to remove their clothing or place them in suggestive poses. The issue gained significant attention when users began generating such images of real people, including Ashley St. Clair, the mother of one of Musk’s children, who reported that images of her as a minor were also created. After that, Ashley decided to sue xAi over the deepfake images.

Regulatory and Public Response

The surge in non-consensual deepfakes has triggered a strong reaction from regulators and lawmakers worldwide. Authorities in the UK, the European Union, India, Malaysia, and France have launched investigations and expressed serious concerns. British Prime Minister Keir Starmer called the images “disgusting” and “not to be tolerated,” while the European Commission flagged the output as “appalling” and illegal.

X’s Response and Criticisms

In response to the outcry, X has begun limiting Grok’s image generation and editing features to paying subscribers on its platform. However, this measure has been met with criticism. Critics argue that restricting the feature to a paid service merely commodifies the creation of unlawful images and does not adequately address the harm caused to victims. Furthermore, the standalone Grok app and website reportedly continue to allow image generation without a subscription.

Elon Musk has historically expressed skepticism towards strict content moderation in AI, advocating for less “woke” models. This approach has led to previous incidents, such as Grok providing anti-Semitic responses, which were temporarily addressed by disabling features. The current controversy highlights a tension between Musk’s push for less restricted AI and the ethical and legal implications of its misuse.

Broader Implications and Legal Ramifications

The incident raises significant questions about the responsibility of AI developers and social media platforms in preventing the creation and spread of harmful content. Legal experts point to potential violations of laws against non-consensual imagery and child sexual abuse material (CSAM). While X has stated it will remove illegal content and suspend accounts involved in creating CSAM, the effectiveness and scope of these measures are under intense scrutiny.

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