In recent years, Chinese reality television has been making significant strides in international markets, offering a fresh perspective on Chinese culture and fostering closer cultural exchanges globally. Shows like “Divas Hit the Road” and “Street Dance of China” have found resonance with audiences worldwide, showcasing the richness of Chinese traditions and modern lifestyle through relatable and innovative formats.
“Divas Hit the Road,” a popular Chinese reality show, has particularly captivated global audiences. A recent episode featuring Uygur actress Dilraba Dilmurat performing an ethnic dance in Croatia not only garnered worldwide praise but also caught the attention of Chinese diplomats. Wang Wenbin, a spokesperson from the Chinese Foreign Ministry, lauded Dilraba’s performance, highlighting her representation of Chinese Xinjiang culture. The episode’s clip was widely shared across various official social media accounts, including those of Chinese embassies and consulates.
The show adopts a “study tour” format, starting its journey from the Saudi Arabian Embassy in Beijing and visiting enterprises involved in key Belt and Road cooperation projects. It explores local customs and lifestyles, enhancing cross-cultural understanding. Following its broadcast in Saudi Arabia, the show sparked a surge in interest in Saudi Arabian culture, with a significant increase in searches for the country on domestic tourism platforms.
“Divas Hit the Road” effectively breaks down the grand theme of the Belt and Road Initiative into tangible, everyday experiences, making it more accessible to audiences. The show’s success lies in its ability to translate macro-level international relations into relatable life stories.
Similarly, other cultural reality shows are making their mark. “Chinese Restaurant Season 7,” which features the opening of a Chinese restaurant in Hungary, uses a classic business model to expand its influence. By engaging guests from the Chinese Embassy in Hungary and the Hungarian National Tourism Office, the show enhances its impact, promoting Chinese cuisine and culture in Europe.
“Street Dance of China Season 4” has also gained international acclaim by inviting global dancers to participate in a street dance competition. Chinese dancers have impressively integrated traditional elements into their performances, leaving an indelible mark on fellow dancers and viewers. The show exemplifies how Eastern and Western cultures can interact and blend harmoniously, particularly in the realm of dance.
These reality shows are not just entertainment; they are cultural ambassadors. They bring traditional Chinese culture into the limelight, fostering understanding and appreciation between Chinese and international audiences. The shows’ creative designs and relatable content have successfully resonated with viewers worldwide, solidifying the concept of a global community with a shared future.
Through these programs, China is actively promoting its culture and traditions, showcasing its diversity and dynamism, and bridging cultural gaps on a global scale. They represent a new wave in television content, where entertainment meets cultural diplomacy, creating a unique platform for cultural exchange and mutual understanding.
READ MORE: