Praphaphan Thaingamsin, a young Thai graduate, is enamored by the latest Chinese fantasy costume drama, Till the End of The Moon. While the drama’s romantic storyline entices many, for Praphaphan, the vivid representation of Chinese culture and the ancient Mogao Grottoes in Dunhuang, situated on the historic Silk Road, are its highlights.
She recalls, “It’s so captivating that sometimes I’ve even skipped meals and sleep. Previously, I was this engrossed in the Chinese drama ‘Eternal Love, The Pillow Book’.” This growing trend isn’t isolated. Chinese dramas are becoming increasingly influential in the Southeast Asian region, notably Thailand.
Till the End of the Moon, featuring Chinese talents Luo Yunxi and Bai Lu, debuted in Thailand through the online video platform True ID, a venture of the pioneering Thai tech entity, True Digital Group. According to Komin Aoudomphan, assistant director of True Digital Group, the show is now a favorite among their vast collection of Chinese programs, turning its lead actors into recognizable figures in Thailand.
This surge in popularity symbolizes a broader narrative – a thriving cultural rapport between China and Southeast Asia. Strolling around Siam Square, Bangkok’s bustling commercial heart, many Thai youngsters are seen embracing Chinese culture, reminiscing about beloved shows, including classics like Journey to the West.
Li Huabing, executive VP of Daylight Entertainment, a major production house behind some of China’s hit TV shows, speaks of the encouraging audience ratings and feedback their content has received in Southeast Asia. This modern cultural exchange has roots in ancient history. Centuries back, Southeast Asia played a pivotal role in the Maritime Silk Road, bridging cultures of China and Southeast Asia.
Today, Chinese entertainment companies view Southeast Asia, especially Thailand, as a primary overseas market. Zhang Liang of Artop International Co. emphasizes the cultural similarities and shared traditions as reasons for Chinese dramas’ acceptance in the region. Historically, exchanges between the nations trace back to the Han Dynasty.
Li highlights the appeal of costume dramas in Southeast Asia. “They offer a glimpse into China’s enigmatic and affluent past dynasties,” he said. Recent technological advancements have made these series even more appealing, capturing the audience’s imagination with superior production quality.
Thailand, recognizing the cultural synergy, has embraced various Chinese drama genres. Beyond historical shows, romance and fashion dramas also find a receptive audience. Zhang cites the success of dramas like Put Your Head on My Shoulder in the Thai market.
Moreover, in 2021, China’s TV series exports to Southeast Asia witnessed a staggering 154% growth year-on-year. This isn’t unidirectional. Thai productions have also found an audience in China, like the Thai movie Bad Genius, which garnered over $42.6 million in the Chinese box office.
The exchange of TV dramas enhances the mutual understanding between the regions. Komin believes that these dramas serve as a bridge, sparking interest and conversations about each other’s cultures and traditions. Industry experts anticipate this cultural camaraderie will pave the way for more expansive cooperation in the coming years, potentially exploring avenues like local adaptations of popular shows in each other’s markets.
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