In recent years, China has witnessed a significant transformation in its film industry, particularly in making cinematic experiences more inclusive for visually impaired individuals. This shift is part of a broader cultural movement to ensure that all members of society have access to diverse forms of entertainment and cultural products, from television series to blockbuster movies.
Shanghai PMF Pictures, a pioneering film company, has been at the forefront of this change. They have committed to producing accessible versions of all their films since their first production, “Pegasus” in 2019. This initiative continued with “Be Somebody” in 2021 and the recent patriotic film “Born to Fly,” which tells the story of China’s advanced J-20 fighter jet. These films are specially adapted for visually impaired audiences, featuring comprehensive audio descriptions that vividly convey the on-screen action.
The impact of these accessible films extends beyond the cinema. Partnerships with streaming platforms like Youku have made these films available online, ensuring that those who cannot physically attend movie theaters can still enjoy the cinematic experience. These adaptations not only increase production costs but also add a layer of complexity to the filmmaking process. However, film companies and streaming services recognize the value and importance of this inclusivity.
Recognizing the growing need for such content, Youku launched the First Accessible Screening Festival, offering a selection of over 2,000 TV show episodes and films with audio descriptions. The streaming service has also made internal adaptations to its app, making it more accessible for blind users. Each control and element within the app is designed to meet the specific needs of visually impaired users, making it a popular choice among this demographic.
The approach to creating accessible films is meticulous and involves a detailed process to ensure that the visually impaired audience can fully appreciate the movie. This includes breaking down scenes and using language tailored to their needs, focusing on facilitating a better understanding of the action, visuals, and emotional elements of the film. The Guangming Cinema project, initiated by the Communication University of China, is a key player in this field. Their approach is not just about providing audio clips but about creating a holistic experience that includes the cultural and emotional aspects of the film.
Despite these advancements, challenges remain. Few production companies are willing to invest in the creation of barrier-free versions due to copyright concerns, the lengthy production process, and high narrative standards. Additionally, the choice of films and descriptive language must be carefully considered to ensure they are suitable and appealing to visually impaired audiences.
As China continues to develop and value the cultural and spiritual needs of all its citizens, these efforts to create accessible film and television works have become an integral part of building an inclusive society. The ultimate goal is to allow visually impaired individuals to experience films simultaneously with their release, enjoying them alongside family and friends, and participating more fully in social and cultural life.
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