Burberry’s Spring/Summer 2025 collection, under the vision of creative director Daniel Lee, showcased a daring deconstruction of the brand’s iconic trenchcoat. Models walked the lilac-carpeted runway at London’s National Theatre, draped in luxurious fabrics and bright colors, bringing a new twist to classic British design. The presentation stood out as one of the key highlights of London Fashion Week, featuring a playful yet elegant reimagining of Burberry’s signature styles.
Lee’s collection offered a fresh interpretation of the trenchcoat, incorporating unique details like capes, epaulettes, and buckles. Baby blue capes with feather trim added a whimsical touch, while silk dresses with open backs embodied sophistication with their fluid movement. The use of trenchcoat elements on dresses was a nod to the brand’s heritage, yet they were modernized with light materials like silk poplin and linen. Cropped jackets also made an appearance, further highlighting the collection’s focus on movement and lightness.
The collection’s color palette was vibrant, with standout hues of powder pink, blue, and purple, complemented by off-white, beige, and grey. Sequins in gold, lilac, and brown appeared on dresses and tops, adding a glamorous edge to the collection. For menswear, Lee introduced structured jackets with high collars in teal and Burberry check, providing a sharp contrast to the more fluid designs in the women’s collection.
Burberry’s fashion show took place against the brutalist backdrop of London’s National Theatre, renowned for its grid-like concrete ceiling. The set design for the show was created by artist Gary Hume, who lined the catwalk with green canvas sheets punctuated with geometric perforations and tied with blue industrial rope. This bold, architectural setting served as a reflection of the theatre’s iconic design and added a raw, industrial feel to the runway.
This show marked Burberry’s first major presentation since Joshua Schulman took over as CEO in July. With the brand facing pressure to revitalize its performance amid stiff competition, Lee’s dynamic collection positioned Burberry as a key player in contemporary luxury fashion. The combination of classic silhouettes and innovative design elements offered a new perspective on the brand’s future direction.
The Burberry runway was a significant moment in London Fashion Week, where biannual shows draw global attention to the latest in fashion. As the event wraps up, Burberry’s Spring/Summer 2025 collection remains one of the most talked-about highlights of the season, demonstrating the brand’s ability to evolve while staying true to its heritage.
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