The tradition of giving red packets, known as lai see in Cantonese and hong bao in Mandarin, dates back to the Han dynasty (206 BC – AD 220). Originally intended to ward off evil spirits, these vibrant red envelopes have since become a symbol of good fortune and prosperity during Lunar New Year celebrations.
Traditionally, married individuals and the elderly give red packets to younger relatives and unmarried individuals as a gesture of goodwill. The practice follows a hierarchical structure, where the flow of giving moves from “big to small,” “old to young,” and “senior to junior.” Beyond families, businesses have also embraced the custom, using red packets as a means of strengthening relationships and increasing brand recognition.
While the classic colors of red and gold remain dominant due to their association with luck and wealth, modern red packet designs have become increasingly creative. Companies now view them as an opportunity to showcase unique branding, blending cultural heritage with contemporary aesthetics.
Luxury brands, financial institutions, and corporations are innovating with intricate patterns, embossed textures, and unconventional color schemes, transforming red packets into collectible art pieces. Some incorporate metallic foiling, floral motifs, zodiac-themed illustrations, and even eco-friendly materials to align with sustainability trends.
Despite these evolving designs, the significance of the red packet remains unchanged—it symbolizes the spreading of joy, prosperity, and positive energy as families and businesses welcome a new year.
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