Jennie, a global K-pop icon and member of Blackpink, released her debut solo studio album, Ruby, on March 7, following seven years after her first solo single, “Solo”. This new album is a vibrant mix of various musical styles, showcasing Jennie’s versatility. Ruby marks a significant evolution in her sound compared to her earlier works, offering a blend of polished pop, rap, and collaborations with prominent artists.
The album’s first single, “Mantra,” features a catchy chorus that echoes themes of self-empowerment, a consistent message throughout Jennie’s career. The track’s brassy production and chant-along lyrics solidify her position as a confident solo artist. Similarly, “ExtraL,” featuring Doechii, combines Jennie’s playful rap with Doechii’s sharp verses, emphasizing the mantra of female empowerment with lines like, “Yeah, we lappin’ the men,” delivered with a carefree tone.
However, Ruby also explores more vulnerable moments, such as in the hauntingly emotional “Love Hangover,” where Jennie’s falsetto conveys a complex emotional narrative about a toxic relationship. The song stands in contrast to the self-assured anthems found elsewhere on the album, offering a glimpse into Jennie’s multifaceted persona.
This project departs from her previous work with Blackpink, as Jennie collaborated with an eclectic mix of producers, including Diplo and El Guincho, to explore new musical directions. The diversity of sounds is evident across the album, from the acoustic “Twin” to the intense rap of “Zen,” and the familiar beats of “With the IE (Way Up)” and “Start A War.” Each track pushes boundaries, blending genres and challenging expectations.
Collaborations play a central role in Ruby, with high-profile names like Childish Gambino, Kali Uchis, Dua Lipa, and Dominic Fike contributing to the album’s unique sound. While some tracks feel like a perfect fit for TikTok and mainstream commercial success, others like “Damn Right” and “Start A War” offer a nostalgic R&B vibe.
Overall, Ruby marks a strong and diverse return for Jennie, displaying her growth as a solo artist. While the album occasionally lacks a distinctive sound, it offers an exciting glimpse into her future solo projects, demonstrating her potential to experiment and evolve in the music industry.
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