Flex Studio, founded by Heather Thomas in 2005, has successfully endured years of challenges, including Hong Kong’s high rents, the 2019 anti-government protests, and the global pandemic, establishing itself as a Pilates destination in Hong Kong and Singapore. Originally opening in Stanley, located on the southern tip of Hong Kong Island, the studio has expanded to two more locations—one in Wong Chuk Hang and another in Central. Today, Flex Studio serves around 900 clients, with many visiting two to three times a week.
When Thomas first opened Flex Studio, Pilates was a relatively unknown concept in Hong Kong, and she often found herself explaining the difference between Pilates and yoga. At the time, there were only three other centers in the city offering Pilates classes. Pilates, created by German physical trainer Joseph Pilates in the early 20th century, was initially developed for fellow internees at an internment camp during World War I. After gaining popularity in the 1920s in New York, Pilates evolved into the form practiced today, emphasizing specific movements in a sequence designed to improve flexibility, strength, and posture.
Despite the challenges, Flex Studio has grown into a well-known name in the Pilates community. Over the years, Thomas has cultivated a loyal client base, and the studio’s expansion into Singapore further solidifies its reputation as a prominent fitness studio. Pilates enthusiasts now have multiple locations to choose from, whether they are in Hong Kong or Singapore, and the studio’s commitment to excellence in both instruction and facilities has helped it thrive even during difficult times.
Flex Studio’s longevity can be attributed to Thomas’s resilience and dedication to sharing her passion for Pilates. By adapting to the evolving fitness landscape and offering high-quality services, Flex Studio has not only survived the challenges of the region but has become a fixture in the local fitness scene. The studio’s ability to stay relevant and maintain a strong clientele reflects the enduring appeal of Pilates and the commitment of its founder to providing a top-tier fitness experience.
READ MORE: