When Miho Imada, master brewer at Imada Sake Brewing, introduced a sake crafted with local seafood in mind to a Hong Kong sommelier, she anticipated a recommendation rooted in similar flavors. Instead, the suggestion was unexpected: braised pork trotters. This surprising pairing reflects a broader trend as sake gains international traction, leading to innovative cross-cultural food combinations that stretch far beyond its traditional boundaries.
Although sake consumption within Japan has been steadily declining for decades, its global appeal is on the rise. In 2024, the volume of sake exports was up 90 percent compared to a decade earlier, illustrating a sharp contrast between domestic and international interest. This worldwide enthusiasm has provided a much-needed resurgence for small-scale, regional brewers like Imada Shuzo, a sake brewery based in the serene port town of Akitsu, overlooking the Seto Inland Sea.
Imada Shuzo is best known for its Fukucho brand of sake, which now sees approximately 30 percent of its sales come from overseas markets. The brewery began exporting in the late 1990s, starting with the United States, and has since expanded its reach to around 20 countries. Today, its products are enjoyed in destinations including Canada, South Korea, France, and Singapore, reflecting the beverage’s increasing global appeal.
This newfound success is not just due to shifting consumer tastes. In December, Unesco recognized the traditional knowledge and techniques of sake brewing by including them on its Intangible Cultural Heritage list. This acknowledgment has further elevated the global status of sake, drawing attention to its craftsmanship and cultural significance, and encouraging more adventurous food lovers and sommeliers to explore unconventional pairings.
For Imada and other brewers like her, the sake renaissance abroad represents more than just economic opportunity. It’s a validation of centuries-old practices and a chance to preserve and evolve their craft. As new enthusiasts around the world discover sake, they also contribute to the preservation of a rich tradition, blending modern creativity with deep-rooted heritage—whether it’s enjoyed with fresh seafood or hearty pork dishes.
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