For many years, Universal Orlando Resort was often seen as a secondary destination for travelers visiting Walt Disney World. However, Comcast, the owner of NBCUniversal, aims to change that perception with the launch of Epic Universe, a brand-new theme park in Central Florida set to open on Thursday. This $7 billion project has doubled the size of the resort by adding 750 acres filled with attractions featuring popular movie and game characters, either owned or licensed by the company.
Epic Universe introduces five themed worlds: The Wizarding World of Harry Potter-Ministry of Magic, Super Nintendo World, How to Train Your Dragon-Isle of Berk, Celestial Park, and Dark Universe. This massive investment represents Comcast’s largest commitment to Universal’s theme parks since acquiring the business in 2011. Industry analysts view Epic Universe as a significant competitive challenge to Walt Disney World, which has not had a major expansion since 2019.
Comcast President Mike Cavanaugh emphasized the importance of theme parks in the media landscape, noting that they remain a cherished activity for families and friends, unaffected by the rise of digital entertainment. “It would be silly not to be stepping on the gas,” he said, underscoring the company’s aggressive push in this sector.
Universal’s theme park division is focusing on growth in multiple areas. This includes new ventures such as Universal Horror Unleashed, a permanent haunted attraction opening in Las Vegas in August, inspired by classic horror films like “The Texas Chainsaw Massacre” and “The Exorcist: Believer.” In addition, a family-friendly park, Universal Kids Resort, is planned to open next year in Frisco, Texas, featuring beloved franchises such as “Shrek,” “Minions,” and “SpongeBob SquarePants.”
Mark Woodbury, chairman of Universal Destinations & Experiences, highlighted the company’s strategy of expanding its brand to new markets and audiences. Beyond the United States, Universal is also planning a major theme park resort in the United Kingdom, marking Comcast’s first foray into the European theme park market.
Despite the opportunities, the theme park business faces risks, including sensitivity to economic downturns, as seen during the COVID-19 pandemic. Still, Comcast CEO Brian Roberts remains confident in making significant long-term investments, recalling the success of the original Harry Potter land, which led to a dramatic increase in attendance and enduring popularity.
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