French luxury label Hermes presented a refreshing Summer 2025 collection at Paris Men’s Fashion Week, characterized by its use of light, natural materials and a palette of muted pastels. The collection, designed by Veronique Nichanian, the brand’s longtime artistic director for menswear, focused on a breezy and understated aesthetic.
Models walked the runway in pleated Bermuda shorts, cinched parkas, and tailored trousers, all crafted from fabrics like canvas and crepe cotton twill. The looks were completed with leather sandals featuring criss-crossed straps, adding a relaxed yet sophisticated touch to the outfits. The emphasis was on simplicity and elegance, with few patterns and a reliance on the texture and quality of the materials to make a statement.
Accessories played a significant role in the collection, with models carrying bags made from denim canvas and a calfskin version of Hermes’ roomy Bolide model. These pieces complemented the clothing perfectly, reinforcing the collection’s theme of effortless luxury and practicality.
This year’s Paris Men’s Fashion Week occurs amid a challenging period for the luxury sector, which is experiencing a slowdown in demand for clothing and accessories. This trend is particularly noticeable in China, a crucial market for high-end fashion, where consumers are increasingly favoring more discreet and understated styles. Despite these market conditions, Hermes’ collection struck a balance between sophistication and simplicity, likely appealing to this shift in consumer preferences.
The fashion week also featured collections from other major luxury brands, including Louis Vuitton and Dior, both owned by LVMH. The week-long event will conclude on Sunday and will be followed by the prestigious Haute Couture week, continuing Paris’ role as a leading hub for fashion innovation and excellence.
Hermes’ Summer 2025 collection stood out for its focus on wearable elegance, prioritizing comfort and understated style over flashy designs. The choice of materials and the minimalist approach reflected a keen understanding of current market trends and consumer desires. Nichanian’s direction ensured that the collection maintained Hermes’ reputation for quality and luxury while adapting to contemporary tastes.
As the fashion industry navigates a period of change, Hermes’ latest collection at Paris Men’s Fashion Week exemplifies how luxury brands can stay relevant by embracing simplicity and natural beauty. The show not only highlighted the brand’s enduring appeal but also set a tone for future trends in menswear, focusing on authenticity and timeless elegance.
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