Sperry Commercial Global Affiliates has announced a significant expansion into the European market through a new affiliate partnership with CREAM Property Advisors, headquartered in Warsaw, Poland. This strategic move marks Sperry’s first European affiliate, aiming to connect its existing global network in the U.S. and Asia-Pacific with Europe’s dynamic real estate sector.
A New European Gateway
Sperry Commercial Global Affiliates, a leading franchisor in commercial real estate investment sales, leasing, and asset management, has officially entered the European market. The Irvine, California-based company has partnered with CREAM Property Advisors, a well-respected independent commercial real estate advisory firm in Poland since its founding in 2004. This collaboration is set to bolster Sperry’s global reach by integrating with one of Europe’s rapidly growing real estate markets.
CREAM Property Advisors: A Strong Foundation
Founded in 2004, CREAM Property Advisors has established itself as a prominent player in Poland’s commercial real estate landscape. The firm offers comprehensive services including leasing, property management, asset management, capital markets, and ESG advisory. They currently manage over 300,000 square meters of retail, office, and logistics space across Poland. Their expertise is particularly noted in retail leasing and asset management, where they represent institutional investors, funds, and private developers.
Strategic Importance of Poland
Grzegorz Mroczek, Co-owner & Vice President of CREAM Property Advisors, emphasized Poland’s position as a European Union powerhouse, characterized by resilience, innovation, and abundant opportunities. He noted the country’s transformation into a prime investment destination over the past 25 years. Niall O’Higgins, CEO and Founder of CREAM Property Advisors, added that joining the Sperry Global Network allows them to maintain their independence while expanding their international presence, offering clients access to Sperry’s global relationships and technology.
Future-Proofing Assets with ESG Integration
CREAM Property Advisors utilizes its proprietary E IQ platform to integrate sustainability, cost optimization, and energy performance into its management processes. This approach helps clients future-proof their assets and achieve measurable ESG results. Poland’s economic strength, with projected GDP growth and low unemployment, further solidifies its appeal as an investment destination, supported by significant EU investment funds.
Global Vision, Local Expertise
Mark Hinkins, Global President at Sperry, expressed enthusiasm for the partnership, highlighting CREAM’s deep market knowledge and full-service capabilities. He stated that the Warsaw-based firm will serve as a crucial European hub for the Sperry network, fostering cross-border investment and collaboration. Sperry Commercial Global Affiliates, founded by Rand Sperry, continues its global expansion across the Americas, Asia, and now Europe, offering a network of independently owned and operated affiliates.