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Friday, February 6, 2026

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Amazon Surges in Q4: Retail Sales Climb, AWS and Advertising Shine

BusinessAmazon Surges in Q4: Retail Sales Climb, AWS and Advertising Shine

Amazon has reported robust fourth-quarter 2025 financial results, showcasing significant growth across its core segments. The e-commerce giant announced a 14% increase in net sales, reaching $213.4 billion, driven by strong performance in its North America and International retail operations, as well as substantial gains in Amazon Web Services (AWS) and advertising.

For the fourth quarter ended December 31, 2025, Amazon reported net sales of $213.4 billion, a 14% increase compared to $187.8 billion in the fourth quarter of 2024. Excluding foreign exchange impacts, net sales grew by 12%. The North America segment contributed $127.1 billion in sales, marking a 10% year-over-year increase. The International segment also performed well, with sales rising 17% to $50.7 billion (11% excluding foreign exchange). Amazon Web Services (AWS) continued its strong trajectory, with segment sales increasing by 24% to $35.6 billion.

Operating income for the quarter reached $25.0 billion, up from $21.2 billion in the prior year. Net income increased to $21.2 billion, or $1.95 per diluted share, compared to $20.0 billion, or $1.86 per diluted share, in Q4 2024.

For the full year 2025, Amazon’s net sales grew 12% to $716.9 billion. The North America segment sales increased by 10% to $426.3 billion, while the International segment saw a 13% rise to $161.9 billion. AWS sales grew 20% year-over-year to $128.7 billion. Full-year operating income rose to $80.0 billion, and net income climbed to $77.7 billion, or $7.17 per diluted share.

CEO Andy Jassy highlighted the company’s continued innovation, particularly in AI, chips, and satellite technology. Amazon plans to invest approximately $200 billion in capital expenditures across the company in 2026. Key developments include significant AWS agreements with major companies, the growing momentum of AWS custom chips like Trainium and Graviton, and the expansion of Amazon Bedrock with new AI models and agent capabilities. The company also noted advancements in its retail operations, including faster delivery speeds for Prime members and expanded same-day grocery delivery. The Rufus AI shopping assistant has shown strong adoption, contributing significantly to sales.

Amazon provided guidance for the first quarter of 2026, expecting net sales to be between $173.5 billion and $178.5 billion, representing an 11% to 15% growth year-over-year. Operating income is projected to be between $16.5 billion and $21.5 billion.