Fox Corporation has announced plans to launch its new direct-to-consumer streaming service, named Fox One, ahead of the upcoming National Football League season. The announcement was made by Fox CEO Lachlan Murdoch during the company’s quarterly earnings call, where he confirmed the service would debut later this year. Specific details such as pricing and an exact launch date are expected to be disclosed in the coming months.
Fox One will offer subscribers access to the company’s wide range of content, with current cable TV customers able to enjoy the platform at no extra charge. Murdoch emphasized that the pricing will reflect wholesale rates, in line with what pay TV distributors typically pay for channel access, indicating the service won’t be discounted for standalone subscribers. The pricing strategy is designed to ensure Fox retains its traditional cable subscriber base rather than cannibalizing it through its streaming platform.
Murdoch also stated the company is actively working to avoid subscriber loss from the cable bundle, explaining that retaining both connected and cable viewers is a priority. He noted that many other streaming platforms have approached Fox to explore bundling opportunities, and the company intends to proceed with several of these collaborations.
Fox’s move into direct-to-consumer streaming comes as the company continues to expand its digital offerings. It already operates Tubi, a free, ad-supported streaming platform, and Fox Nation, a subscription-based service focused primarily on opinion content. However, Fox One will be the first comprehensive streaming service from the company, providing access to its full range of programming, including sports and news.
The launch announcement follows a strong fiscal third quarter for Fox, during which it reported $4.37 billion in revenue—a 27% year-over-year increase. This growth was largely driven by Super Bowl 59, which aired on Fox’s broadcast network and on Tubi. The event attracted around 128 million viewers, with some advertisements selling for as much as $8 million, contributing to a 65% surge in advertising revenue during the quarter.
Fox’s decision to create its own standalone streaming service came shortly after it withdrew from a joint venture with Warner Bros. Discovery and Disney to launch a shared sports streaming platform. Unlike its former partners, Fox had not yet established a subscription streaming service encompassing its full content lineup—an omission Fox One is set to address.
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