Best Buy announced plans to introduce mini-showrooms within some of its stores, featuring Ikea kitchen design elements alongside Best Buy’s home appliances. Starting this fall, the initiative will roll out in 10 stores across Florida and Texas, with each location hosting a 1,000-square-foot Ikea “shop-in-shop” that highlights styled kitchens and laundry rooms.
This collaboration aims to combine Ikea’s expertise in home furnishings and storage solutions with Best Buy’s strength in appliances and technology. Rob Olson, chief operating officer of Ikea U.S., said the partnership creates a convenient, one-stop shopping experience where customers can easily design their ideal kitchen, laundry space, or storage solution.
Although the companies did not disclose financial details of the partnership, the move reflects Best Buy’s efforts to innovate and attract shoppers amid challenging market conditions.
Best Buy has faced several pressures recently, including increased tariffs, weaker demand for appliances, and a sluggish housing market. These challenges led the retailer to raise prices on certain products earlier this year to offset tariff-related costs.
By integrating Ikea’s home furnishing displays, Best Buy aims to offer a more immersive shopping experience, encouraging customers to envision how appliances and furniture can work together in their living spaces. The showroom concept also provides an opportunity to showcase full kitchen and laundry setups, rather than individual items, which may help inspire purchases and boost sales.
Ikea, known worldwide for its flat-pack furniture and home organization solutions, brings a strong brand appeal and design expertise to the partnership. Best Buy, a leading consumer electronics and appliance retailer in the U.S., hopes the collaboration will strengthen its position in the home appliance market by appealing to customers seeking cohesive, stylish home environments.
The initiative follows a broader trend of retailers exploring innovative in-store experiences to drive foot traffic and customer engagement as e-commerce continues to grow. Combining complementary product lines under one roof offers convenience and design inspiration, potentially increasing customer satisfaction and sales.
As the partnership launches in Florida and Texas stores this fall, both companies will likely monitor customer response closely to determine if the concept should expand to additional locations across the country.
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