Gucci’s Spring/Summer 2025 collection brought the vibrant hues of summer sunsets to Milan Fashion Week on Friday, offering a colorful display inspired by the 1960s. Creative Director Sabato De Sarno set the tone for the show, titled “Casual grandeur,” with a sleek, tailored zipped jacket paired with floor-length trousers featuring front slits that elegantly opened over sneakers. The collection showcased a fusion of contemporary and nostalgic styles, highlighting Gucci’s ongoing evolution under De Sarno’s creative vision.
The runway featured an array of draped and sleeveless dresses adorned with golden buckles, as well as see-through lace frocks that added a delicate touch to the lineup. Nods to the 1960s were evident in the form of short A-line skirts, structured jackets, and tailored shorts. Long coats, some embellished with sparkling fringes, were styled over tank tops and wide-leg denim trousers, offering a chic, laid-back vibe. Accessories played a key role, with oversized summer hats, a variety of handbags, and footwear ranging from loafers and boots to platforms with transparent heels.
The models strutted down a red catwalk, illuminated with lighting that transitioned from crisp white to warm tones, evoking the serene beauty of an August sunset. De Sarno explained that the show’s ambiance aimed to capture the moment when “the sun dives into the sea,” symbolizing a pause to reflect and appreciate the present. He described the collection as a tribute to these fleeting moments and an invitation to the audience to embrace their own unique experiences.
Among the notable guests at the show were Oscar-winning actress Jessica Chastain and world No. 1 tennis player Jannik Sinner, who added a touch of glamour to the event. De Sarno’s color palette was as diverse as the designs themselves, featuring shades of grey, brown, various greens, white, orange, and red, which seamlessly blended to create a visually striking presentation.
Since taking the helm at Gucci a year ago, De Sarno has aimed to refresh the brand with his refined, minimalist approach, marking a departure from the eclectic, gender-neutral aesthetic championed by his predecessor, Alessandro Michele. “A year later, this collection shows an accomplished journey of construction,” De Sarno said, reflecting on his transformative work at the iconic fashion house.
Gucci, a cornerstone of the French luxury group Kering, represents nearly half of the group’s total sales. Despite the brand’s creative strides, Kering reported a challenging second quarter, with a larger-than-anticipated drop in sales and a cautious outlook for the latter half of the year. The group is focused on revitalizing Gucci amidst a complex global market, particularly as demand from Chinese consumers remains subdued.
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