We live in a time where the rapid progression of digital intelligence technologies, such as AIGC, is dramatically altering the social fabric. The fusion of digital realities with our own is becoming more pronounced, with digital content serving as the lynchpin in the application of advanced technology.
Xiao Hong, CEO of Perfect World, emphasized the early and profound relationship between e-sports and artificial intelligence during a media event in Shanghai. He took attendees on a retrospective journey, revisiting the critical developmental milestones of AI within the realm of e-sports. Xiao is convinced that AI’s driving force will continually refine aspects of e-sports, including training, content creation, production methods, and experience scenarios.
Perfect World, a leading player in the industry, has been proactive in embracing AI. It launched an AI initiative in 2017, culminating in the establishment of an AI center in 2023. Lu Xiaoyin, the company’s Co-CEO and President, is at the helm of this venture.
Lu Xiaoyin detailed how Perfect World Games has incorporated AI technology at various stages of their R&D process. Their applications range from intelligent NPCs in games, scene modeling, and AI painting, to AI storylines and AI dubbing. An intriguing demonstration of their technological prowess is the creation of a virtual digital human, presented as a case study of business innovation at the China International Fair for Trade in Services.
Digital entertainment products such as games, film, and television series bear distinctive cultural imprints. Both Lu and Xiao elaborated on their deep understanding of how to balance innovation and tradition in a manner that resonates with contemporary times.
Lu described the quintessence of a game as a synthesis of cultural substance (the soul), cutting-edge technology (the body), and artistic style (the visual appeal), resulting in an entity that feels almost living and sentient. She encouraged Chinese gamers to be culturally conscious, allowing Chinese traditional culture to inspire their experiences.
The pioneering efforts of companies like Perfect World underscore how the application of AI can revolutionize digital entertainment, ultimately enhancing user engagement and delivering an enriched gaming experience. Their approach to integrating advanced technology with cultural heritage creates a captivating blend of the modern and the traditional, redefining the future of e-sports and gaming.
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