The modern professional’s attire is undergoing a transformation. The comfort of home-wear, cherished during remote work, is making a statement in office spaces. Dubbed ‘workleisure’, this trend blends the crisp, professional appearance with the ease and comfort of athleisure.
Over the last couple of years, a comfort-first mindset has taken root. Platforms like TikTok highlight this evolution with influencers like @theshoppingbestie showcasing the adaptability of stretchy office pants, garnering millions of views. Moreover, the debate over a pair of Athleta’s Salutation Stash flared trousers’ appropriateness for office versus yoga settings underscores this blurred line between office wear and athletic attire. Similar products from brands like Lululemon, traditionally athletic-focused, are also toeing this line with high-rise trousers and blazers.
How have these athletic brands transitioned so seamlessly? The answer lies in the innovative materials they employ. Take, for instance, Athleta’s proprietary Powervita fabric – breathable, quick-drying, and the perfect blend of comfort and professionalism. Rather than upending traditional office attire, these brands are subtly incorporating their essence into it. Fabrics that were once exclusive to athletic wear – like nylon and weather-resistant materials – are being incorporated into blazers, shoes, and other office staples.
Jessica Cadmus, from Wardrobe Whisperer, mentions that today’s fabrics can provide both a sophisticated look and unparalleled comfort. Technical fabrics also offer an added layer of control in office environments. Products like Uniqlo’s breezy rayon blouse or Patagonia’s polyester vest adjust to temperatures, providing a comfort level reminiscent of one’s living room.
As Sofia Martinelli from WGSN points out, innovation in fabrics that regulate body temperature is on the rise. But comfort isn’t the only demand. Consumers are increasingly leaning towards sustainable, value-driven options. Lezé the Label, for instance, crafts office-wear from unique materials like fishing nets and corn. However, achieving the balance between comfort and structure remains a challenge, as noted by co-founder Karen Lee. The modern consumer seeks multifunctional clothing that’s worth the investment.
TikTok’s #capsulewardrobe hashtag, boasting over 1.4 billion views, emphasizes the move towards interchangeable, versatile clothing pieces. The industry is also exploring eco-friendly materials and fabrics with embedded technology. Brands like Stella McCartney and Adidas are experimenting with ‘mylo’, a mycelium-based material that emulates the texture of leather. Meanwhile, Eileen Fisher’s wide-leg trousers may resemble cotton but are crafted from sustainable hemp.
Jessica Ramirez, from Jane Hali and Associates, predicts the incorporation of smart fabrics in the workplace soon. However, the workleisure trend hasn’t fully embraced dresses, which, when made from activewear materials, still resonate with athletic vibes.
In conclusion, the future of office attire is evolving, with a clear tilt towards comfort, versatility, and sustainability. As the workleisure trend gains momentum, it won’t be surprising if our office outfits double up as yoga or gym wear.
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