Skechers has reached an agreement to be acquired by private equity firm 3G Capital for $63 per share, concluding nearly 30 years as a publicly traded company. The deal values the footwear giant at a 30% premium to its current public market valuation, consistent with typical premiums seen in recent take-private transactions. Following the announcement, Skechers shares surged more than 24%.
Robert Greenberg, Skechers’ CEO, expressed optimism about the future, emphasizing 3G Capital’s strong history with global consumer brands. He believes the new partnership will enhance Skechers’ ability to support its team and respond to consumer needs while driving long-term growth.
The acquisition comes at a turbulent time for the retail and footwear industries, which are both feeling the strain of macroeconomic volatility and trade policy shifts. Discretionary consumer spending has become more unpredictable, and overseas supply chains face increasing pressure due to tariff hikes. Skechers recently joined other companies in requesting exemptions from new tariffs via a letter organized by the Footwear Distributors and Retailers of America.
Just prior to the deal’s announcement, Skechers retracted its full-year 2025 financial guidance, citing global trade uncertainty. Although the company did not provide specifics about how much of its supply chain is rooted in China, it noted that around two-thirds of its business operations are international, which is expected to help buffer the effects of the ongoing tariff environment. Chinese-made goods currently face tariffs as high as 145%, significantly impacting the sector.
A person familiar with the transaction indicated that while trade-related uncertainties influenced the market, they did not force Skechers into this deal. 3G Capital, according to this source, had expressed interest in acquiring the company for several years and views Skechers as having strong long-term growth prospects despite current challenges.
The move to take Skechers private positions the company to pursue strategic growth outside the pressures of public markets. Skechers is currently the third-largest footwear brand globally, following Nike and Adidas. As part of the agreement, Robert Greenberg will remain in his role as CEO and continue to lead the company’s operations and strategic direction under the new ownership structure.
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