China is experiencing a vibrant resurgence of its traditional cultural heritage, with artisans and innovators breathing new life into ancient crafts. From contemporary art and fashion to cutting-edge video games and digital experiences, China is demonstrating a unique ability to blend its rich history with modern advancements, fostering cultural preservation and economic growth.
Heritage Crafts Find New Life
Traditional Chinese paper-cutting, a craft with a thousand-year history, is now adorning everything from perfume gift boxes to smartwatch accessories, thanks to Gen Z artist Chen Fenwan. Her work, which challenges traditional notions of form and void, has even been exhibited internationally, resonating with universal concepts of balance.
Similarly, Miao embroidery from Guizhou is being fused with contemporary sports culture. Designer Wang Xi led a team that incorporated Miao embroidery motifs into designs for the popular Village Basketball Association and Village Super League, earning a Red Dot Design Award for their innovative approach that balances cultural authenticity with modern appeal.
Digital Preservation and Promotion
China is actively leveraging digital technologies to safeguard its Intangible Cultural Heritage (ICH). Research highlights the growing trend of using AR, VR, AI-based storytelling, and social media to enhance the transmission and recognition of crafts, performing arts, and oral traditions. These digital tools are crucial in engaging younger generations, who are increasingly drawn to interactive and immersive experiences.
Studies show that perceived immersion, usefulness, and authenticity are key drivers for the adoption of digital ICH experiences. Platforms like WeChat, Douyin, and Bilibili are instrumental in sharing cultural content, fostering community engagement, and making heritage more accessible.
Gaming as a Cultural Ambassador
China’s video game industry is increasingly embedding cultural heritage into its offerings. Titles like “Where Winds Meet” immerse players in historical periods such as the Five Dynasties and Ten Kingdoms, while others showcase traditional martial arts. This integration of cultural storytelling, combined with advanced technology, is proving to be a significant advantage in the competitive global gaming market, serving as a vehicle for soft-power projection.
Corporate Initiatives Empowering Communities
Global brands are also contributing to heritage preservation. Starbucks, through its Intangible Cultural Heritage initiative, has launched concept stores that celebrate local artistry and partner with rural artisans. These stores feature ICH-inspired merchandise and interactive workshops, empowering women-led cooperatives and providing sustainable incomes while keeping traditional crafts alive. The program focuses on preserving crafts and empowering local female leaders, demonstrating a commitment to both cultural and social well-being.