China has released a new work plan aimed at cultivating “new growth drivers” in services consumption, as policymakers lean harder on domestic demand to support growth and upgrade consumer services.
The plan, issued by the General Office of the State Council, focuses on expanding service supply and improving quality, with an emphasis on making services more accessible and beneficial for households. It identifies six priority areas: transportation services, housekeeping/domestic services, online audiovisual services, travel and accommodation (sojourn tourism), automotive after-market services, and inbound consumption.
Beyond the six core categories, the plan flags “potential” service areas where demand can be unlocked through better incentives and safer operations — including performances, sports events, and more experience-oriented services. The approach is to build stronger brands, improve safety management, and create platforms that can scale these offerings.
The policy package also stresses “institutional” support — including strengthening standards, building more robust credit systems, and expanding fiscal and financial backing — to reduce friction for providers and encourage higher-quality service supply.
The timing ties into a broader consumption narrative around the holiday season and into early spring, when authorities often test demand-boosting measures through campaigns, discounts, and local activity programs. Related reporting described a nationwide culture-and-tourism consumption drive rolling alongside the services plan to translate policy support into real spending.