Cupertino, California will host Apple’s next product launch on September 9, the company’s first major event under new chief executive John Ternus. The gathering is expected to unveil a refreshed iPhone lineup and updated Apple Watch models.
Analysts anticipate the debut of Apple’s first folding phone at the event, a device the company has developed over several years. New iPhone and Apple Watch hardware are also expected to headline the presentation.
The September date follows Apple’s usual autumn cadence, when the company introduces its flagship handsets ahead of the year-end shopping season. Sales of the iPhone remain the largest driver of Apple’s revenue.
This launch carries added weight as the first under Ternus, who steps into the chief executive role. His debut event will be closely watched for signals about product direction and how the leadership transition affects Apple’s release strategy.
Apple’s most recent quarter showed the company delivered its strongest June quarter on record, with iPhone and Mac sales exceeding forecasts. The results set a firm backdrop for the coming hardware cycle.
The company has not published a full list of products slated for the September 9 presentation. Details on pricing, specifications and availability typically follow immediately after the event, with pre-orders opening within days and shipments arriving later in the month.