The Women’s National Basketball Association (WNBA) is experiencing a surge in popularity, with record levels of fan engagement both in-person and on television. The league reported on Monday that the 28th season, which began on May 14, has become the most-watched season in the league’s history across TV networks. The WNBA is averaging 1.3 million viewers per game on ABC, ESPN, ESPN2, and CBS, a significant increase from last season’s average of 462,000 viewers.
In addition to impressive TV ratings, about 400,000 fans attended WNBA games in May, marking the highest first-month attendance in 26 years. More than half of these games were sold out, highlighting the growing interest in women’s basketball.
A significant factor driving this increased fan engagement is the league’s powerful rookie class. Jersey sales for standout players like Caitlin Clark of the Indiana Fever and Angel Reese of the Chicago Sky have contributed to a 236% jump in merchandise sales year over year.
The WNBA also reported a more diverse viewership, with the number of people of color tuning into games increasing by 60% year over year. Additionally, viewership in the first week of the season more than doubled among young girls and people under age 35.
Colie Edison, Chief Growth Officer, expressed optimism about the league’s expanding fan base. “We’re encouraged by growing engagement across all our verticals, especially as we welcome new and diverse audiences into our fandom,” Edison said.
The league’s commitment to promoting women’s basketball and engaging with a wider audience appears to be paying off. The success of the 28th season so far is a testament to the league’s strategic efforts to grow its fan base and showcase the talent within the WNBA.
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