Target CEO Brian Cornell recently met with Rev. Al Sharpton in New York following criticism over the company’s decision to scale back its diversity, equity, and inclusion (DEI) programs. The meeting, initiated by Target, comes amid mounting pressure from civil rights groups and a notable drop in foot traffic that began shortly after the rollback announcement. Sharpton expressed concern about the company’s apparent shift in values tied to the political climate, warning that if elections influence Target’s stance on fairness, then the community has the right to withdraw its support.
Sharpton said he would weigh whether to call for a national boycott depending on Target’s reaffirmation of its commitment to the Black community and investment in Black-owned businesses. After the meeting, Sharpton called the discussion “constructive and candid” and stated he would consult with civil rights allies and his organization’s board before deciding on further actions.
Target’s foot traffic has declined for 10 straight weeks since the end of January, after the retailer announced it would end its three-year DEI goals and reduce engagement with external equity-focused groups. While this metric doesn’t reflect online or in-store sales directly, it signals weakening customer interest. The backlash was amplified by a boycott initiated by Rev. Dr. Jamal Bryant in early March, lasting 40 days, with discussions underway about a possible extension.
The controversy is part of a larger trend as numerous major companies have reconsidered or cut DEI initiatives. Some, like Costco, have resisted pressure and maintained their programs, gaining praise from civil rights groups. In contrast, Target’s stance has led to criticism and declining store visits—down 6.5% in March—while Costco saw a 7.5% rise.
Target’s struggles are not limited to DEI-related backlash. The company has faced stagnant revenues, shrinking margins, and shifting consumer spending toward essentials like groceries. Its Pride Month collection, inventory issues, theft-related losses, and competition from rivals like Walmart have further complicated matters.
Sharpton plans to revisit the commitments Target made following George Floyd’s killing in Minneapolis, the company’s hometown. At the time, Cornell had expressed a personal connection to the event and a strong resolve to advance racial equity—words now being measured against Target’s recent actions.
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