Fruitist, a berry-focused startup formerly known as Agrovision, has officially rebranded as it crosses a major milestone of $400 million in annual sales. Known for its jumbo, long-lasting blueberries, the company has built a reputation around consistent quality and freshness, helping it stand out in a competitive produce market. Founded in 2012, Fruitist has attracted over $600 million in venture capital from prominent backers, including the family office of Ray Dalio. As the company expands, it is reportedly considering a public listing later this year, despite uncertainties in the global economy and stock markets.
Fruitist’s unique selling point lies in its “snackable” berry branding, which aligns with rising consumer demand for healthier alternatives in the snacking sector. The popularity of GLP-1 drugs and the health-conscious shift led by figures like Health Secretary Robert F. Kennedy Jr. have further boosted interest in better-for-you foods. Today, Fruitist’s berries are available in over 12,500 stores across North America, including major chains such as Costco, Walmart, and Whole Foods.
The company has addressed long-standing industry issues by vertically integrating its supply chain. Unlike traditional models that involve multiple intermediaries—often resulting in inconsistent quality—Fruitist manages its own farms across Oregon, Morocco, Egypt, and Mexico. It also employs machine learning to optimize harvest times and maintains cold storage facilities at the farm level to preserve freshness. The result is a product with superior shelf life. Its non-GMO jumbo blueberries, two to three times larger than standard berries, reportedly remain fresh for up to three weeks in a home refrigerator.
Future plans include expanding into cherries, with cultivation underway in Chile. Fruitist expects to bring this new product to market by early 2026. Though the company has so far invested little in marketing, it recently signed a multiyear sponsorship deal with Major League Soccer team D.C. United.
While trade tensions pose challenges, the company is prepared. Tariff adjustments have had limited effect thanks to Fruitist’s long-standing investment in domestic farming. With its ability to supply berries year-round and strong consumer appeal, Fruitist is positioning itself for continued growth and potentially a successful market debut.
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