Zalando, the European online fashion retailer, reported stronger-than-expected first-quarter results, driven by an increase in active customers and a positive start to the spring and summer sales seasons. The multi-brand platform, which offers clothing, shoes, and accessories, saw its revenue reach 2.42 billion euros ($2.74 billion) for the three months ending March 31, surpassing analysts’ average forecast of 2.37 billion euros. The company’s number of active customers also reached a new high of 52.4 million, up from 49.5 million during the same period last year. Adjusted earnings before interest and tax (EBIT) rose to 46.7 million euros, marking an increase from 28.3 million euros in the first quarter of the previous year.
In addition to growth in its core fashion business, Zalando’s logistics and software services for other retailers also performed well, with revenue from this segment growing by 11.6% compared to the first quarter of last year, reaching 240 million euros. The company’s logistics service, ZEOS, saw further expansion as TikTok Shop, the shopping arm of the popular social media platform, began using ZEOS for sellers in Germany, France, and Italy. This development highlights Zalando’s growing role as a provider of logistics and e-commerce services beyond its own retail operations.
Despite the challenges posed by a fast-changing geopolitical and macroeconomic environment, Zalando reaffirmed its outlook for 2025. While global trade tariffs have led many retailers to lower their expectations for the year ahead, Zalando remains optimistic and anticipates a revenue and gross merchandise volume (GMV) increase of between 4% and 9% in 2025. The company’s confidence is a sign of its solid position in the competitive online fashion market and its ability to adapt to evolving market conditions.
The strong first-quarter performance and the confirmation of its 2025 guidance underscore Zalando’s resilience and growth potential, even amid uncertainties in the global economy. As more customers flock to its platform and its logistics services expand, the company is positioning itself for continued success in the years to come.
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