Betty Grisoni from France and Abby Lee Hui-yeng from Singapore, both significant figures in Hong Kong’s LGBTQ+ community, have established a fresh and unique approach to personal development in the city – Neo Transformation Coaching. Launched in June, this venture aims to provide a safe, inclusive, and relatable platform for clients from all backgrounds, particularly addressing the distinct needs of the LGBTQ+ community.
The couple’s approach to coaching breaks away from the traditional, often academic, style common in Hong Kong. They aim to offer real-life, relatable experiences and bring a unique female and LGBTQ+ perspective to the field traditionally dominated by men. This unique take, coupled with the co-founders’ diverse cultural influences, contributes to the distinctiveness of their service.
Grisoni’s personal transformation journey from being significantly overweight to becoming an ultramarathon runner further reinforces the authenticity of Neo Transformation Coaching. She views her experience as not just a “weight-loss journey,” but a holistic health transformation involving both physical and mental health. Today, her story serves as an inspiration to many, and she hopes to use her experiences to guide others through their own life changes.
Lee and Grisoni’s dedication to helping others extends beyond their coaching initiative. Both serve as board directors for Pink Dot Hong Kong, a significant annual LGBTQ+ event in the city. Their activism in the LGBTQ+ community began soon after their arrival in Hong Kong in the early 2000s. Initially seeking an open LGBTQ+ social environment, they soon found themselves organizing events to foster connections and make friends within the community.
Their creation of Pink Dot Hong Kong complemented the city’s existing Pride Parade, adding a softer approach to LGBTQ+ activism by celebrating love. Their active involvement in the community and commitment to fostering inclusivity reinforce the philosophy underpinning their coaching enterprise.
Neo Transformation Coaching provides an approachable and supportive space for personal development, paving the way for people to embrace their authentic selves and achieve their personal goals. The platform’s empathetic approach to coaching resonates strongly with those seeking guidance tailored to their individual journeys.
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