A new report has highlighted the impressive growth of China’s online literature market over the past decade. Released on Friday in Beijing at the sixth China Online Literature + Conference, the report revealed that the market has experienced an unprecedented boom, with significant gains made in terms of revenue, creative output, user engagement, and overseas presence.
According to the report, between 2012 and 2021, the online literature market’s revenue in China increased from 2.45 billion yuan to 26.72 billion yuan, representing growth of over $356.7 million to over $3.89 billion. This remarkable increase was accompanied by a surge in the number of online literary works, rising from over 8 million in 2012 to more than 32 million by 2021.
This surge in the online literature market has had a considerable impact on user engagement, with more people than ever before accessing and reading online literary works. The report revealed that over 472 million people in China had engaged with online literature in 2021, representing a staggering 20% increase compared to the previous year.
Furthermore, the report revealed that the online literature market has also expanded its overseas presence. In 2021, there were over 150 million readers of Chinese online literature outside of China, representing a significant opportunity for Chinese authors and publishers to expand their reach beyond domestic audiences.
The growth of China’s online literature market over the past decade has been remarkable, with significant gains made in terms of market revenue, creative output, user engagement, and overseas presence. As more people continue to access and engage with online literary works, it is clear that the future of the online literature market in China looks bright.
The online literature market in China has grown significantly in recent years, not just in terms of its readership but also in the number of authors and their creativity. In 2012, the number of authors was around 4.19 million, but it has surged to a staggering 22.78 million by 2021. This rapid expansion in the talent pool has given rise to a diverse range of stories and genres, catering to a broad readership base.
With the ever-increasing number of authors and their creations, the readership base for Chinese online literature has also expanded rapidly. Over the last ten years, the number of readers has more than doubled, soaring from 230 million to 490 million, making it a lucrative market for publishers and authors alike. As more readers discover and immerse themselves in the world of Chinese online literature, it is likely to continue to grow and evolve.
Apart from catering to the domestic market, China’s online literature has also gained traction globally. It has emerged as an effective tool for offering a fresh perspective on Chinese stories to readers around the world. The global popularity of Chinese online literature is evident in its revenue scale in the overseas market, which hit over 2.9 billion yuan (over $422 million) in 2021. This shows a significant increase in the global recognition of Chinese online literature and its potential to appeal to a diverse readership.
Chinese online literature has been successful in winning the hearts of readers worldwide due to its unique storytelling style, themes, and cultural nuances. It offers a fresh and engaging perspective on Chinese literature, catering to the varied interests of the global readership. With the increasing popularity of Chinese online literature, publishers and authors are exploring new ways to promote their works and reach out to a broader audience, creating an ever-expanding market for online literature.
In conclusion, the Chinese online literature market has undergone a significant transformation, growing exponentially in both readership and talent pool. With the increasing popularity of Chinese online literature worldwide, it is becoming a significant player in the global literary scene. The revenue scale of the overseas market reaching over 2.9 billion yuan (over $422 million) in 2021 is a testament to its global recognition and potential for growth. With the continued creativity and diversity in storytelling, the Chinese online literature market is set to make further strides in the years to come.