The world of K-pop, known for its electrifying beats and visually captivating performances, has been riddled with controversies. The most recent to join the list of celebrities involved in such allegations is none other than the esteemed K-pop idol, G-Dragon, from the iconic boy band Big Bang.
On October 25, the superstar was officially charged over accusations related to drug abuse. This revelation comes closely on the heels of news surrounding Lee Sun-kyun, the famed actor from the globally-acclaimed movie ‘Parasite’, who is also under scrutiny for similar allegations. Authorities have, however, emphasized that there’s no connection between the two cases. Adding to the drama, officials divulged that two unnamed female artists have been charged on accounts of illegal drug consumption.
While the specifics surrounding G-Dragon’s case remain under wraps, the digital realm in Korea is buzzing with reactions to this breaking news. An individual online reflected on the intense pressures of the entertainment world, saying, “It seems the rigors of the entertainment industry push individuals towards drugs.” Another person expressed exhaustion with celebrity drug scandals, advocating for G-Dragon’s permanent exit from the limelight.
G-Dragon had parted ways with his former management company, YG Entertainment, in June. The company has remained tight-lipped about the current developments since the singer isn’t under their banner anymore.
Big Bang, which began its journey in 2006, has witnessed G-Dragon ascend to unparalleled heights of popularity. Noted for his ingenious songwriting, producing acumen, and avant-garde fashion choices, G-Dragon has undeniably left an indelible mark on the industry. His influence runs deep, from causing products he endorses to fly off shelves to representing upscale brands like Chanel. The boy band’s journey in the 2010s was nothing short of legendary, paving the way for successors like BTS and Blackpink.
However, Big Bang’s glittering reputation has been marred by controversies, with members like Seungri embroiled in a legal imbroglio concerning prostitution and embezzlement, and T.O.P found guilty of drug offenses. Alarmingly, this isn’t G-Dragon’s first tryst with drug allegations. In 2011, he was investigated over marijuana consumption but was eventually released owing to the small amount detected and his age.
The ongoing investigations have sent shockwaves through the business side of K-pop. Bokyung Suh, a senior analyst at Sanford C Bernstein, highlighted the circulation of numerous unverified rumors that are causing concerns regarding wider probes into current K-pop bands. Major K-pop agencies, including the music label behind BTS, witnessed a dip in their share prices, further showcasing the industry’s vulnerability to such incidents.
South Korea’s entertainment world, although globally celebrated, remains under close scrutiny within the nation. Given the high moral standards, any scandal, especially related to drug abuse, often leads to a swift fall from grace, with brands and advertisers quickly distancing themselves from the implicated celebrities.