A new exhibition exploring the evolution of Barbie opens in London this week as the iconic Mattel doll celebrates her 65th birthday. “Barbie: The Exhibition” at the Design Museum runs from July 5 to February 23, featuring over 250 items from the extensive Barbie universe. The exhibit includes a variety of dolls showcasing Barbie’s changing appearance, design sketches, and her famous dream houses.
Among the highlights is a first edition of the original Barbie released in 1959. This classic version features blonde hair, angled eyes, and a black-and-white swimsuit. The exhibition also displays later models that represent different races, hair textures, and body shapes. Notable “firsts” include a Black Barbie and a Barbie in a wheelchair, reflecting the brand’s commitment to diversity and inclusion.
One section of the exhibition is dedicated to Barbie’s numerous career roles over the years. Visitors can see dolls depicting Barbie as a police officer, scientist, doctor, president, and even a voter. Another area focuses on Ken, Barbie’s long-term companion introduced in 1961, highlighting his evolution alongside Barbie.
Curator Danielle Thom hopes that visitors, whether they are Barbie enthusiasts or skeptics, will gain an appreciation for the detailed research and rigorous design thinking behind the creation of Barbie. “I do hope that people come away having learned something about how this brand has come into being and managed to dominate the toy market for such a long period of time,” Thom said.
The exhibition coincides with Barbie’s 65th birthday and follows the massive success of last year’s “Barbie” movie starring Margot Robbie, which grossed $1.4 billion at the global box office. The film’s popularity has further cemented Barbie’s cultural significance.
“Barbie’s resonance and culture have never been larger or more prominent,” said Kim Culmone, senior vice president of design for Mattel. The exhibition provides a comprehensive look at Barbie’s impact on society and her role in shaping perceptions of beauty, careers, and empowerment.
“Barbie: The Exhibition” offers an engaging and educational experience for visitors of all ages, celebrating the legacy of a doll that has inspired generations. From her debut in 1959 to her modern-day incarnations, Barbie continues to be a cultural icon, influencing fashion, design, and societal norms.
This exhibition not only celebrates Barbie’s past but also looks to her future, highlighting the ongoing evolution of a beloved brand that remains relevant in today’s ever-changing world.
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