U.S. designer Tommy Hilfiger brought a nautical theme to life for his Spring-Summer 2025 collection at New York Fashion Week, using a decommissioned Staten Island Ferry as the unique backdrop for his latest runway show. The ferry, owned by comedians Colin Jost and Pete Davidson, set the perfect stage for Hilfiger’s vision, reflecting the collection’s maritime-inspired designs. The choice of location played directly into the collection’s aesthetic, which featured a fusion of preppy, collegiate, and modern American style.
“We wanted to be on the water, and this ferry aligned perfectly with the theme,” Hilfiger explained. The designer described the collection as embodying classic Americana with a fresh, contemporary twist. The nautical influences were seen in the plaid patterns, pinstripes, and cable knit sweaters that were prominently featured throughout the show. The collection’s palette largely adhered to the brand’s signature colors of blue, white, and red, but also introduced softer hues like grey and pink to add dimension.
The Spring-Summer 2025 collection leaned into a relaxed and comfortable look, with models showcasing wide-leg trousers, oversized sweaters, and flowy dresses. Shorts, loose-fitting shirts, and cropped cardigans also added to the laid-back feel of the collection. The designs blended traditional preppy elements with a more modern and versatile style, appealing to a range of fashion enthusiasts.
Hilfiger’s show embodied the timeless appeal of his brand while updating the looks for a modern audience. The nautical theme, anchored by the venue choice, set the tone for the collection, making it one of the standout shows of New York Fashion Week.
New York Fashion Week, which runs through September 11, has set the stage for the latest in fashion trends, and after this leg, the fashion elite will head to London for the next round of Spring-Summer 2025 shows. Hilfiger’s collection added a unique touch to the week’s festivities, with the ferry setting providing a refreshing twist to traditional runway presentations. As fashionistas move from New York to London, Hilfiger’s nautical-inspired collection will be remembered for its innovative setting and timeless yet contemporary style.
READ MORE: