Celebrating its 25th anniversary, the London Eye has become one of the most visited attractions in the city, offering breathtaking views of landmarks such as Big Ben, St. Paul’s Cathedral, and Buckingham Palace. Since its debut, the giant observation wheel has drawn millions of visitors each year, cementing its place as an iconic feature of the London skyline.
Originally designed as a temporary structure to commemorate the millennium, the London Eye was intended to stand for only five years. However, due to its overwhelming popularity, it was officially made a permanent attraction on the River Thames in 2023. The 135-meter-tall (442 feet) wheel provides a 30-minute ride in glass capsules, allowing guests to take in the stunning cityscape. On a clear day, visitors can even see Windsor Castle, located 40 kilometers (25 miles) away.
The concept for the wheel came from husband-and-wife architects David Marks and Julia Barfield, who envisioned it as a celebration of the new millennium. Its circular shape represents the cycle of life and the passage of time. When it first opened, it was one of the few places in London offering an elevated panoramic view. Since then, the city’s skyline has dramatically changed, with modern skyscrapers such as The Gherkin (2004), The Shard (2013), and The Cheesegrater (2014) becoming part of the urban landscape, all of which can be admired from the wheel’s vantage point.
Each year, approximately 3.5 million visitors experience the London Eye, with tickets starting at £29 ($37.17). The attraction has inspired similar observation wheels in cities worldwide, yet it remains the tallest cantilevered observation wheel in the world. Beyond its role as a tourist hotspot, the London Eye has also become an integral part of the city’s traditions, most notably serving as the focal point of London’s annual New Year’s Eve fireworks display.
Situated on the South Bank, the London Eye was envisioned as a way to rejuvenate the area. To support its surroundings, 1% of its annual revenue is allocated toward maintaining public spaces nearby. Over the years, it has become more than just an observation wheel—it is a symbol of modern London, offering both locals and tourists an unforgettable view of the city’s evolving skyline.
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