Zhujiawan Village, a picturesque and serene destination located just an hour’s drive from the historic city of Xi’an in northwest China’s Shaanxi Province, has emerged as a must-visit location for nature lovers and travelers alike. Recently named the Best Tourism Village for 2023 by the United Nations World Tourism Organization (UNWTO), this village is a testament to the harmonious coexistence of nature and human development.
Enveloped in the lush southern foothills of the Qinling Mountains, Zhujiawan Village spans an impressive 126 square kilometers. The village’s rich biodiversity includes over 1,200 species of plants and animals, making it a haven for wildlife enthusiasts and botanists. The heart of the village lies within the Niubeiliang National Nature Reserve, known for its remarkable forest coverage rate of 93 percent. The dense forests not only provide a sanctuary for diverse wildlife but also act as a natural oxygen bar, offering a refreshing escape from urban life.
Visitors to Zhujiawan Village are treated to a visual spectacle, especially during autumn when the mountainside lights up with vibrant hues of red, yellow, and green. This seasonal transformation creates a breathtaking landscape, further enhanced on lucky days by a stunning sea of clouds that envelop the mountain tops, creating a surreal and enchanting atmosphere.
The village’s commitment to ecological preservation is evident in the thriving population of takins, a species of goat-antelope native to the region. Thanks to decades of protection efforts, the number of takins in the reserve has grown from 78 in 1980 to around 350 now. This increase reflects the village’s dedication to wildlife conservation and sustainable environmental practices.
Zhujiawan Village has skillfully leveraged its ecological assets to develop a robust tourism sector. The establishment of 216 rural homestays and 46 guesthouses has provided substantial employment opportunities, engaging 80 percent of the local workforce. This initiative has not only benefited the residents of Zhujiawan Village but also positively impacted over 10,000 people in the surrounding areas.
In 2022, Zhujiawan Village achieved a remarkable feat in economic development, reaching a per capita income of 26,650 yuan (approximately $3,696), the highest in Zhashui County. This economic success story is a testament to the village’s ability to balance ecological preservation with sustainable tourism and community development.
For travelers seeking an immersive nature experience, Zhujiawan Village offers a unique blend of breathtaking natural beauty, rich biodiversity, and a model for sustainable tourism. Its recognition by the UNWTO underscores its significance as a destination that not only captivates visitors with its scenic charm but also demonstrates the potential of responsible tourism practices in enhancing local communities and preserving natural environments.
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