Singaporean fashion designer Hu Ruixian, at 29, is a force to be reckoned with in the fashion world. Five years ago, she launched Studio HHFZ with a mission to revolutionize the traditional Chinese dress, the cheongsam, making it an everyday attire. A graduate of Temasek Polytechnic School of Design in 2014, her career in a cheongsam-making company ignited her passion for the art form. It wasn’t just about creating clothes; it was about crafting stories and celebrating cultures.
Ruixian’s designs are a testament to Singapore’s multicultural fabric. She skillfully incorporates elements from different ethnic groups, creating bespoke wedding cheongsams that reflect the diverse cultural landscape of interracial marriages in Singapore. From using sari fabrics to Malay batik, her creations are a harmony of traditions, woven into unique pieces that tell the story of each marriage.
Challenging conventional beauty standards, Ruixian is an advocate for body positivity. She believes that everyone, regardless of their body type, can and should flaunt a cheongsam. Her approach involves a personal consultation, understanding each client’s insecurities, and crafting a design that not only flatters but also empowers them. She strategically chooses fabrics like jacquards or brocades for those who prefer more coverage, ensuring comfort and confidence.
At Studio HHFZ, the traditional cheongsam undergoes a metamorphosis. To suit modern sensibilities, Ruixian experiments with fresh silhouettes, such as two-piece sets that offer versatility and a contemporary twist. For clients who are more reserved, she designs A-line silhouettes or pieces that subtly highlight rather than accentuate the body.
Color and detail are Ruixian’s playground. She loves to push the boundaries of her clients’ comfort zones, adding unique elements like cut-outs, beading, and tassels. Her maximalist approach results in vibrant, detailed, and utterly distinctive designs. Yet, she respects and caters to the minimalist preferences of her clients, striking a balance between extravagance and simplicity.
Ruixian’s commitment to sustainability and slow fashion is integral to her philosophy. She encourages clients to repurpose their cheongsams, transforming them into new pieces rather than letting them gather dust. This approach not only reduces waste but also enriches the wardrobe with meaningful, sustainable fashion.
In a world dominated by fast fashion, Studio HHFZ stands out as a beacon of creativity, cultural preservation, and environmental consciousness. Each piece is not just a garment; it’s a support for a local, small business with a big vision. Hu Ruixian is not just a designer; she’s a storyteller, a cultural ambassador, and a champion for change in the fashion industry.
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