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Watchmaking, a profession rooted in patience and precision, may seem out of place in the modern world, where people check the time on their phones rather than relying on traditional timepieces. However, this craft is experiencing a resurgence, especially among Gen-Z, who are drawn to analog experiences and the tactile nature of craftsmanship. The increasing interest is linked to a shift away from screen-heavy lives toward more hands-on work. Watchmakers, long concerned about an aging workforce, are now seeing a growing number of young people entering the field, revitalizing an industry at risk of losing its skilled labor as older artisans retire.
The rise of online communities, particularly on platforms like TikTok, has played a major role in generating this renewed enthusiasm. Watch enthusiasts, regardless of age, share collections, highlight master watchmakers, and promote the resale of vintage pieces, creating a vibrant market for both new and expert repair services. Independent watchmakers are also finding a growing niche, as younger generations seek unique, sustainable products that stand apart from mass-produced luxury items.
At the forefront of this trend is the Kelloseppäkoulu in Finland, a prestigious watchmaking school offering courses to a diverse range of aspiring watchmakers. The school, which has been training craftsmen since 1944, has recently introduced an English-language program due to increased international demand. Graduates of the school are often involved in creating independent micro-brands, which combine traditional methods with modern innovations. For example, some recent alumni have embraced live-streaming their watchmaking sessions, introducing the craft to a new audience.
Watchmaking is also attracting people later in life, with individuals shifting careers to pursue their passion for precision craftsmanship. Some, like Tiina Virtanen, a former civil engineer, have found a fulfilling alternative to desk jobs, opting for a career that allows them to work with their hands and see the tangible results of their efforts. The profession also remains appealing to women, who, despite being underrepresented, are gaining ground in a traditionally male-dominated industry. Female artisans like Shona Taine are making significant strides, creating their own watch brands and challenging gender stereotypes in the field.
This shift highlights a broader trend of young people seeking careers that offer more meaningful engagement and creativity. In an age of fast consumption, the demand for hand-crafted, sustainable goods continues to grow, ensuring that the timeless art of watchmaking will endure.
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