ADI Collaborates with Chinese Manufacturers to Develop Automotive Chips

During the annual China EV 100 Forum in Beijing from March 31 to April 2, Analog Devices, Inc (ADI) pledged to maintain its commitment to bolstering China’s digital transformation, particularly in the automotive industry. As stated by Gregory Bryant, Executive Vice-President of ADI, the semiconductor company will continue its “in China for China” strategy.

ADI’s China business revenue surpassed $2.5 billion in the fiscal year 2022, with a focus on industries such as automobiles and healthcare. This equates to roughly one-fifth of the company’s global total revenue for the year.

As electric vehicles (EVs) gain popularity, Bryant highlighted that chips have become increasingly vital, with three times the figure required for traditional gasoline vehicles. He estimated that the number of EVs on the road could increase from 16 million units presently to 125 million vehicles in five years worldwide.

China is currently the world’s largest market for smart new energy vehicles (NEVs), overtaking the United States in 2015. Last year, over 60% of global NEV deliveries were in China, according to the China Association of Automobile Manufacturers. ADI has been collaborating with Chinese manufacturers on chips for battery management systems, in-cabin audio/video applications, and automotive powers. Xu Zhibin, Senior Director of ADI’s Global East Automotive Business, confirmed that the company has been introducing a range of products tailored to the Chinese market since 2019.

Xu explained that “demand research, product definition, R&D, sales, marketing and operations are all localized” in China, and that ADI is eager to understand Chinese customers’ needs as quickly and thoroughly as possible.