FanDuel Sports Network, the rebranded group of regional sports networks formerly known as Bally Sports, has experienced significant growth in its streaming subscriber base, doubling paid subscribers to nearly 650,000 within just eight weeks. The company expects to reach one million direct-to-consumer subscribers by the end of the year, signaling a strong rebound after Main Street Sports Group’s emergence from bankruptcy protection. During that restructuring, the company reduced its debt and restructured agreements with lenders, sports teams, and leagues, scaling back its overall portfolio.
Currently, the FanDuel Sports Network includes 15 owned and operated regional networks that broadcast games for 30 Major League Baseball, National Basketball Association, and National Hockey League teams across the country. Since the beginning of the 2025 MLB season, the platform has been averaging around 250,000 daily unique users and about one million monthly unique users. The company also reported a 9% year-over-year increase in average game watch time, now reaching 92.5 minutes per game.
A key driver of this growth has been the expansion of streaming access. As part of its financial restructuring, Main Street Sports Group signed a distribution deal with Amazon’s Prime Video, allowing the regional sports networks to be streamed through the platform in addition to the company’s own direct-to-consumer apps. The agreement is nonexclusive, giving the company the flexibility to pursue additional partnerships.
In March, Main Street Sports further expanded its reach through a partnership with SB Nation and Yahoo Sports aimed at increasing brand visibility and accelerating subscriber growth. This collaboration included affiliate links and promotional messaging integrated into SB Nation’s editorial content, connections to Yahoo Sports’ fantasy sports users, and recurring free trial offers.
Michael Schneider, the company’s chief operating officer and general manager of direct-to-consumer operations, attributed the strong subscriber gains to strategic collaborations and an effective customer acquisition strategy. Promotional support from team partners across social and digital platforms also played a key role in driving subscriptions.
CEO David Preschlack emphasized the company’s goal to redefine the local sports media model and strengthen ties between teams and their fan bases. With streaming now central to the sports media landscape, FanDuel Sports Network continues testing pricing strategies, which currently start at $19.99 per month depending on the region, to optimize subscriber growth.
READ MORE: