Ferrari’s all-electric model is over a year from launch, but early tests suggest it retains the signature driving traits and emotional impact of a true Ferrari, according to CEO Benedetto Vigna. “The final judge will be the client,” Vigna said during the inauguration of Ferrari’s new E-Building in Maranello, Italy. Early feedback from test drivers indicates positive reactions to the electric Ferrari’s performance and feel.
Vigna emphasized that the essence of Ferrari lies in the emotional experience of driving. Having personally tested the electric model, he confirmed it delivered the expected Ferrari thrill. This development marks a significant and costly venture for a luxury brand renowned for its powerful combustion engines. The electric model, scheduled for launch in the fourth quarter of 2025, has already sparked intense debate among auto enthusiasts and collectors, particularly regarding engine sound.
The iconic roar of Ferrari’s engines is a key aspect of its appeal. Vigna assured that Ferrari’s approach to power acoustics will remain “authentic,” avoiding synthetic recreations of combustion engine sounds. Instead, the company may enhance the natural sound of the electric motor. “The electric engine is not silent,” Vigna noted. “There is a way to let it play in a unique way.”
Sound, however, is just one element of the Ferrari driving experience. Vigna highlighted the importance of various factors such as acceleration, braking, and gearbox performance. The overall sensory interaction, involving sight, sound, and physical feedback, contributes to the unique Ferrari experience.
While Vigna did not disclose the pricing or sales projections for the electric Ferrari, he confirmed that the company will continue to offer internal combustion engines and hybrids alongside the new electric model. Ferrari’s “technology neutral” stance allows customers to choose their preferred powertrain. The newly inaugurated E-Building, spanning over 400,000 square feet and costing over 200 million euros, enables Ferrari to produce cars with any of the three powertrains in the same facility, enhancing efficiency and flexibility.
Vigna acknowledged that some traditional Ferrari customers may never opt for an electric model, while others may embrace the new technology. The expansion aims to cater to diverse preferences and attract new clients who seek electric vehicles.
The new E-Building will also help Ferrari meet the high demand for its cars. Despite producing fewer than 14,000 cars last year, Ferrari faces wait times of up to three years for some models. Vigna indicated that the new facility will support increased production, although specific targets were not provided. He affirmed that anticipation and waiting are integral parts of the Ferrari ownership experience.
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