After a year of pandemic-induced cancellations and restrictions, traditional carnival celebrations are returning to south China, as tourism rebounds in the region.
In Guangzhou, the capital city of Guangdong province, the Guangzhou Flower Fair – one of the largest and most colorful events of the year – was held in February, attracting over 3 million visitors. The fair features stunning floral displays, cultural performances, and traditional food stalls, providing a unique glimpse into the region’s vibrant culture and history.
Similarly, the famous Canton Tower, an iconic landmark in Guangzhou, has reopened its observation deck to visitors. The tower offers breathtaking views of the city skyline, and visitors can also enjoy a variety of entertainment options such as a 4D cinema and a skywalk.
Further south, in the tropical island province of Hainan, the annual Hainan International Tourism and Food Expo is set to take place in March. The event showcases the region’s tourism resources and offers a platform for international cooperation and exchange.
These events are an important boost for the region’s tourism industry, which has been hit hard by the pandemic. According to data from the Guangdong Provincial Tourism Administration, the number of tourists visiting the province in 2020 dropped by 43% compared to the previous year. The province’s tourism revenue also decreased by 47%.
However, as the pandemic situation has improved in China, the country’s domestic tourism market has rebounded strongly. During the Lunar New Year holiday in February, China recorded over 1.2 billion domestic tourist trips, generating more than $92 billion in tourism revenue, according to the Ministry of Culture and Tourism.
This is good news for the many small businesses in the tourism sector that have struggled to survive over the past year. In Guangzhou, for example, some traditional snack vendors reported sales increases of up to 50% during the Flower Fair, providing much-needed income for the local economy.
As the world slowly emerges from the pandemic, events like the Guangzhou Flower Fair and the Hainan International Tourism and Food Expo serve as a reminder of the importance of culture and tourism for economic and social development. They also offer hope for a brighter future, as people around the world begin to once again enjoy the simple pleasures of life, such as travel and celebration.